Web Retargeting

Retargeting is a tool designed to help you reach the users who don’t convert at the first visit. Retargeting tool "finds" the visitors across the web and serves relevant ads to them in real time. It displays personalized banners

to each potential customer. The banners are generated basing on the past behavior data for the user and product conversion data. The visitors click, return, convert, and bring you money.

01 The user browses products in the on-line store
The user goes to other website without making a purchase
The user adds a product to the cart, but does not proceed with order
03 At that website the user sees a banner showing the products they’ve just looked at
  The banners are created with Dynamic Creative Optimization
The user clicks on the banner and returns to the on-line store to make a purchase
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