DMP System (Data Management Platform) collects and processes data from your web-site combining it with the data from other sources.
This is done to identify the key characteristics of your best customers and to enable you to reach this audience.
Data comes from:
Use of Data Management Platform:
There are two types of data - first and third-party data. First-party data belongs to the brand/advertiser and such data is obtained from your web-site or CRM, while third-party data is received from external sources.
First-party data is an excellent way to get basic information about your visitors and the products they show interest to, while third-party data gives you deeper understanding of your audience.